Beauty Indonesia

Basic information of the exhibition

Exhibition time: October 9-11, 2024.

Venue: Jakarta Convention Center, Indonesia.

Organizer: Informa Exhibition Group.

Organization cycle: once a year.

Exhibition area: 19,000 square meters.

Exhibitors: 17,000 people.

Number of exhibitors and participating brands: up to 350.

Exhibition Highlights

International Brands Convergence: As a well-known beauty and hairdressing event in South East Asia, the exhibition attracted exhibitors and visitors from all over the world. The last exhibition had more than 300 exhibitors covering 12 countries and regions, an increase of 15% over the previous year, of which international brands accounted for 80%.

Exhibits range widely: The exhibition focuses on presenting the latest trends, cutting-edge products and breakthrough technologies, covering cosmetics, nail products, perfumes, cosmetics, health care products, health and slimming equipment, spa equipment, production equipment and packaging, skin care products, beauty salons, hair tools, wigs, etc. 3.

Business Exchange Platform: Bringing the latest products and technologies from around the world to the beauty market in Indonesia and surrounding regions, and promoting international exchanges and cooperation in the beauty industry. The exhibition also features business matching opportunities, as well as industry forums, product launches, new product trial experiences and other activities, providing exhibitors and participants with opportunities for learning and exchange, and also promoting cooperation and exchange between brands. 5

market analysis

Demographic dividend: Indonesia is the fourth most populous country in the world, with a population of more than 273 million, which provides a huge potential consumer group for the beauty market. Such a huge population means that even niche beauty products or services can find a considerable number of target customers, thus supporting the survival and development of various beauty brands and enterprises.

Market characteristics: As the capital and economic center of Indonesia, Jakarta's beauty market holds an important position in the country, and the growth trend is obvious. With the development of the local economy and the improvement of residents' spending power, the future market potential is huge.

Consumer demand: Indonesian consumers' enthusiasm for beauty products is high and diverse. At the same time, consumers favor natural and organic products. Due to the predominantly Muslim population in Indonesia, the demand for halal-certified beauty products is increasing, and such products are more popular in the market.